Lloyd Daniels

What Happens After The X Factor?

by Lloyd Daniels Fans on Jan.11, 2010, under How To WIN The X Factor

Simon Cowell wikimediaJoe McElderry might have swiped the official X Factor winner’s title this year, but the only guaranteed winner in all of this is Simon Cowell.

He now has Joe McElderry signed to his record company, after raking the millions from the phone votes in support of Joe, and through the TV production company that he owns.

We all know what happens to X Factor winners. But it’s the X Factor runners-up who have the most interesting tales about Simon Cowell’s star-making machine.


The X Factor winner leaves the show with a £1m contract with Simon Cowell’s label, Syco Entertainment. The others must make what they can — gigs, interviews, public appearances.

X Factor finalists

For the X Factor runners up there is simply the hope that they can still make it.

Olly Murs recently admitted he didn’t know where his career was headed because he hasn’t heard from his mentor Simon Cowell.

So what happens to the X Factor runners up?..
Find out more The Sunday Times and Daily Mail

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